Small Business: The Art of Convincing Customers

Sometimes, all customers need is a little push in the right direction in order to get them to buy a product from you. Many different factors can stand in the way of a simple sale, most of which revolves around not understanding a product well enough or not being aware of it in the first place. Convincing customers to buy is a delicate process, almost like an art, and here are a few tips to help.

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Store layout is important. What customers buy isn’t necessarily what they were looking for in the first place. Anything they see or encounter on their trek across your store is a possible addition to their things to buy list. Depending on how impulsive a customer is and how smartly you arrange your products—more specifically those that are rarely bought—you could see a decent bump up in sales. Try placing low-demand items by your register or right next to more popular items and let customer curiosity do the rest.

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Demos are irresistible. Have you ever walked past a salesperson talking away on a microphone and showing people how to use a revolutionary new mop, glass cutter, blender, or any other product? If you have, you would know how hard it is to resist just stopping and joining in on the crowd of curious onlookers. Not everybody will be convinced into buying, of course, but a good number will be and that’s what you’re looking for as a business owner. At the very least, people will better understand the product and be more open in the future.

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Who doesn’t want free trials? If there’s anything more irresistible than demos it’s a free trial. When customers are on the fence on something it’s usually because they don’t believe they will get the most out of a product or that they have any use for it at all. When people have a good experience in using a product, there’s a really good chance that they will buy it and you get the perfect opportunity to build brand loyalty.

If you want people to buy your products and not just browse around all of the time, you need to have a few tricks up your sleeves. At the very base of it all, understanding your customers gets you a long way.


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